The 5 trends shaping the future of family travel


Is there a reason why hindsight is 2020? Has a higher force been planning this global shift for a long time and we were the last to hear about it?

There is no doubt that the world is changing and travel will be at the forefront of this. 1 in 11 people of the world’s working population is employed in the travel industry or should I say was employed.

But how will the family travel industry look when a sense of normality ensues? The team at two point four have carried out their own research to help shape their future travel offerings and the top 5 results are outlined below;


1. The secret to raising active kids is to be an active parent

For a lot of us, lockdown has led to an overall reduction of physical activity. Whether it is the walk you take to catch the train or the stroll at lunch time to pick up a sandwich, our movement has reduced. It is also likely that the amount of screen time for children has increased and don’t beat yourself up for this, everyone is feeling it.

The result of this on travel? Upping our activity levels is on everyone’s mind and travel experiences that help you do this are going to be sought after. Think less early morning sun lounger reservations and more sun rise hikes.

2. Time to give into your cravings

I am going to be honest…sometimes I hate Instagram. Sometimes I hate the feeling of inadequacy for feeding my son cereal for dinner as I watch Instagram parents serve up dishes that would be welcome on the menu of any Michelin starred restaurant. Oh and don’t get me started on planning grocery shopping. 7 go to meals on a weekly repeat.

We are all craving being shown to our table, the feeling of crisp white linen on our laps and perusing the menu put together by trained professionals. Victuals (look it up…I had to) has always played a big part of our travels but whether we are looking at 5 star restaurants, food carts, dessert trolleys, picnic lunches, cooking classes, chef nights, eating with locals, cocktail making, wine tasting, chocolate making, craft breweries, a champagne brunch, all you can eat tacos…..sorry…got carried away. You get the idea, we’ll move on. But in case it isn’t clear, food is going to be even more important than ever.

Read more: Family friendly food inspiration

3. Social distancing can do one  

(NB whilst we hate social distancing it is important that you follow the rules and policies in your individual countries. We have to say that)

In our previous blog we discussed the fact that the idea of social distancing should be replaced by physical distancing. Being social and interacting with others is more important now than ever. This may have to be via zoom for now but in the near future measures will be in place allowing us to travel again and doing that will those closest to us will be on the rise. It might be your extended family or your close friends and their kids but small group intimate travel will be the favoured choice by many. This ties in nicely with plans being considered for social bubbles as a way out of lockdown. You might be allowed to socially interact with people from your bubble and your bubble only, so pick wisely.

Read more: How social bubbles might ease lockdown

4. Avoiding congestion

I have never been a big fan of overcrowded tourist hotspots even pre-covid but this was high up on people’s list of demands for future travel.

People are going to be willing to forego the typical guidebook suggestions in search of something a bit more exclusive and a bit more remote. So large resorts with buffet meals will be replaced by boutique smaller properties with less guests and more personal touches as long as they can demonstrate stringent cleanliness measures in line with new standards.

Airbnb having recently received a large cash injection is banking on increased demands for their offering as people will want to retain a level of isolation. If you do choose a crowded beach then be prepared for some strange solutions being put in place. Plans are being considered for Perspex screens to surround individual sun beds creating your own personal little green house.

5. Increasing engagement

The covid-19 pandemic has undoubtedly had a massive impact for many, whether through the loss of a loved one or finding everything you have worked for, disappearing overnight. But for many it has been seen as an opportunity.

It has caused us to reassess what is important in our lives and has led us to question where our priorities have been in recent times. Less time spent going out has meant more play time with the kids, more books being read and more conversations with one another.

The opportunity for this valuable time with one another should not be forgotten and where possible influence our future buying habits. The biggest risk to the economy is people no longer buying the stuff that they don’t actually need.

Read more: Should you be worried about sharenting